My next startup
Russell is coming soon.
A new company built around the belief that AI should give people more context, more follow-through, and more room for judgment.
The working idea
The work starts with the situation.
Businesses are full of commitments, exceptions, conversations, and decisions. Most AI tools begin after that context has been stripped away, with a blank prompt and a request for an answer.
Russell is being built for the work that is already in motion: the history behind a decision, the people affected by it, and the follow-through that turns a good intention into a useful result.
The ambition is deliberately practical. Make the next step easier to see, while keeping people responsible for the judgment that cannot be automated.
See more at tryrussell.comContext stays attached
The situation should travel with the work instead of being rebuilt from a blank box.
Follow-through earns trust
The useful part is not only a suggestion. It is what happens next.
Judgment stays human
Automation should make room for better decisions, not quietly replace the people who own them.